Wednesday 19 January 2011

Some thoughts on competition

I've been reading David duChemin's book Visionmongers and came upon, what I think is some sound advice for photographers regarding competition. He states:

'....I see competition as an intrinsically destructive force in a creative person. There is a sense in which competing pushes you harder, that comparing your work with others encourages you to hone your craft more aggressively or inspires you to move in different directions. But more often it pulls our focus from where it ought to be - on our vision, our work - and on to others.....You can't shoot for every market, you can't produce images in every style, and when you try to do so you create a moving target for potential clients who look, not for a jack-of-all-trades, but for someone whose vision and visual style matches what they're looking for.'

I still think looking at what other photographers do can inspire you do improve your craft and ultimately find your own style and vision (duChemin of course is not saying otherwise) and it can also boost sales and business in general, but the point he makes is so true. If you see another photographer selling more prints than you, how tempting is it to look at what people are buying and emulate it, taking your eye off the ball? I would be really annoyed if Neil Young started to copy rap artists to boost his sales. I want Neil Young to be Neil Young - in all his variations!


(Pic © James Dyas Davidson)

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